How The Copywriter Helps The Entrepreneur

One of my favourite assignments as a copywriter is to help entrepreneurs create the text to promote their new business, product or service. In my five years as a professional copywriter, I’ve helped clients as diverse as electricians, sales trainers, marketing companies, gourmet food shops, property developers, digital agencies, IT consultants and driving instructors to express what they offer in writing – usually at the early stage of building or planning the enterprise. The power of copywriting in that situation simply cannot be overestimated. There really is something almost magical about putting words on the page. It makes ideas real, generates commitment and focuses energy. Just by committing thoughts to paper, we can shape our futures. It’s easy to see how this benefits the entrepreneur as they plan or develop a business. Although most entrepreneurs generally feel positive and confident about their ideas, they sometimes find it hard to do them full justice on the page. Working from a different perspective – the outsider’s perspective – the copywriter can make sure that their client’s marketing pitches the offering to the right audience, with the right tone and the right emphasis.Sometimes, the appropriate ‘level’ for the message may be far ‘above’ the one expected or imagined by the entrepreneur. Sometimes, when they see what I’ve written, my clients respond ‘I could never have written that,’ or ‘I don’t recognise myself’. This type of feedback confirms that the entrepreneur may simply be too close to his or her product or business (whether emotionally or intellectually) to communicate its selling points effectively. If the business is a one-person startup enterprise, it’s easy to see why. Talking an idea through with a good copywriter (one who asks the client lots of questions) is a great way to road-test a new idea. ‘If we translated this concept into marketing messages,’ the entrepreneur is asking, ‘Would it fly? Would the proposition be consistent, compelling and capable of converting interest into sales?’ Here, the discipline of copywriting can act as a useful reality check. The dark side of confidence is over-confidence, and entrepreneurs are prone to many delusions and self-deceptions. But the copywriter cannot spin straw into gold; to make convincing copy, they can’t work with unclear, inconsistent or self-contradictory ideas. As part of the briefing process, the copywriter can help the entrepreneur to iron out all these tangles in their thinking – provided the copywriter is prepared to put some tough questions to the person who pays their bill.

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Jason Grill – Attorney, Advocate and Consultant for Entrepreneurs and Startups

Jason Grill connects entrepreneurs, startups, mobile, technology and small to medium size business with the right exposure, resources and connections. Jason Grill owns JGrill Media which is a strategic consulting firm that focuses on media relations, public affairs, public relations, public strategies, professional branding, content marketing, publicity, government relations, contributing and commentating.

Jason Grill connects individuals, entrepreneurs, startups, small to large businesses, cities, communities, political figures/entities, policy makers, CEO’s/C-suite executives, founders, organizations, associations and nonprofits with the media outlets (tv, radio, online, print) on a local and national level to get the exposure they deserve to grow their brand. JGrill Media gets individuals and businesses published in reputable online publications that reach their target markets. JGrill Media specializes in building credibility through thought leadership and content marketing. Jason Grill helps build a professional brand by getting bylined articles published in national online publications and identifying and helping clients get awards and on lists that will gain them authority in their industry. By getting bylined articles and interviews published and winning the best awards, JGrill Media helps take a professional brand to the next level. By building up this brand, JGrill Media helps establish you as a credible, authority in your industry, thus bringing you or your company more business.

Jason Grill, in his legal and attorney work, helps clients with wrongful death and personal injury claims, civil and business litigations, vehicular accidents, traffic and speeding related offenses, bankruptcy, medical malpractices, guardianship (related to Autism, special needs, and down syndrome), employment and contract related issues, nursing home negligence, trusts and wills, real estate, and economic development cases, etc. He is not only registered with Missouri Bar Association but also associated with the Kansas Bar Association and is providing his valuable services as an attorney in the Kansas City area.

Jason is an avid fan of Missouri Tigers, Kansas City Chiefs, Sporting KC, Liverpool and the Kansas City Royals. He represented Kansas City in Missouri House of Representatives, and made a remarkable contribution by getting landmark legislation passed to help families of children with autism. Jason Grill played a significant role as philanthropy chairman in the Sigma Chi Fraternity, and collected funds for Children’s Miracle Network. While in college, he conducted community service for many organizations that include Big Brothers Big Sisters of America, St. Louis inner-city mentorship programs, etc. While pursuing his BS at St. Louis University, he connected himself with the Omicron Delta Epsilon and various other societies such as Beta Gamma Sigma Business Honor Society, National Deans List Honors Society, the Phi Alpha Delta Pre Law Fraternity, the Golden Key National Honor Society, Economics Honor Society, and he mentored for the Oriflamme organization.

Take The 100 Day Challenge For Entrepreneur Success

By making a clear visualization of what you want achieve, you start to make the whole progression of building a successful online business easier. If you focus on the next 100 days, and do the 100 day challenge, those 100 days could be important to your future, by the actions you take today and each day over the next 100 days. Bold positive action creates bold results, take the challenge and build your entrepreneur success.

Here are 6 key steps for you to take today to get yourself going in the right direction and then begin your 100 day challenge.

1. Select your online business system. Are you building from the start or maybe you want an online business presence for your existing business or MLM company? There are a few high-quality systems out there, but some are better for some types of business more than others.

2. Decide on your main product. There are several options you can take with your main selling program, even if you have a business you may want to incorporate something else along side with it. Once you are set up and ready to market your main primary program it will make the difference to your online success and can significantly increase your income.

3. Create traffic flow. The most essential ingredient of online business is making traffic flow to your site. No visitors equals no business. There are several ways that you can do this and from within your system you need to choose the best way for you. Ask the team that you join as to what they advocate for you based on your position and the time you have available.

4. Set your targets. Goal setting is essential, set your goals and targets and set them on a daily action plan basis. Having monthly aims and no means of daily monitoring them will hinder your progress.

5. Work on you. As you build your business work on your mindset as well. Individual development is one of the key entrepreneur success factors.

6. Action. Getting a system, main programs, and goals will represent nothing unless you take action on your set plan. The 100 day challenge is all about taking action every day over the next 100 days. In that way you will not only build your business, but you will also set a new practice, a habit of taking consistent daily action for your online business. It is one of the entrepreneur success factors that make the difference, so take the challenge to yourself, take the 100 day challenge.

Businesses For Sale – Satisfying Your Inner Entrepreneur

New Zealanders are renowned for their entrepreneurial skills and their desire for autonomy in the workplace while building something that will create a future for themselves, their families and the wider community. With the ability to build an empire out of number 8 wire, many turn their skills to developing and building a business. However, questions do arise as to the best course of action: is it best to start a business from scratch or to purchase an established business that can be streamlined under the careful operational skills of its new owners.

There are many options to purchase businesses for sale in New Zealand which offer the investor a great opportunity to enter the world of the entrepreneur or further extend their business portfolio. One of the key benefits of purchasing an established business is that the company will have a track record of success, staff, stock and a base of customers to which the platform is set for further expansion. There is simply less risk involved when purchasing a business compared with starting a business from scratch. With an established business, the new owners take over an operation that already has a reliable and proven income with future cash generating abilities, a recognised customer base and loyal following of the business, brand and its offerings, along with employees who are familiar with the business.

When considering how the business is to be financed or paid for, it is worth noting that banks and other lending institutions are generally more comfortable lending money for the purchase of a business with a track record. This reduces the risk involved not only for the investors and lenders, but for you as a new business owner.

However, due diligence is required in purchasing any business. Just because a business has a track record of income and profitability doesnt necessarily mean that it is going to carry into the future. Careful consideration must be given to the business fit with the skill set, knowledge and lifestyle that you currently have and your desires for the future. Choosing the right business is a key step, one that reflects your experience and abilities to ensure the future success of that business.

When considering the purchase of a business in New Zealand, it is highly advisable that you seek the advice of a professional consultant from a leading real estate agency. Their experience will greatly assist you in the pre-screening process, ensuring that you are viewing businesses that not only have a viable future, but suit your needs.

How To Get The Entrepreneur’s Magic

Have you ever noticed how highly successful entrepreneurs seem to attract success as if by magic, while others struggle as if the odds are stacked heavily against them?
What do you think is the key element that allows their almost effortless success?

Is it their background?
Well, a recent study of a group of successful entrepreneurs revealed that they all came from a range of different backgrounds, some from very poor backgrounds. Despite the different circumstances from where they started, they were still able to attract success. So, having a privilege background is no guarantee of success.

Is it their brain power?
Quite a few of them had very little formal education at a high level when they started out on their road to success.

Is it that they bought lots of personal development CDs and books?
Some of them had never even heard of goal setting!!

Is it the quality of the support they receive from friends and family?
No, some were discouraged by friends or family for trying to change their current circumstances.

Is it that they were loved more as children?
A few of them were orphans and had a pretty miserable childhood.

Is it that they dont watch TV or avoid reading the papers?
No, they read the newspapers, and watched television.

So, if none of these factors directly contributed to their success, how were these entrepreneurs all with different circumstances, able to achieve their dreams of creating wealth?

If you were to gather them all in a room and ask the question, What is the secret to your success?,the answers would be all different. But, if you looked a little closer at the answers, you would discover one key ingredient. It wouldnt be obvious at first, but it would be very evident.

And that key ingredient would be fear.

Fear is an important part of success, and its fear that keeps so many of us from reaching our goals, or fulfilling our dreams.

Learning how to conquer your fears is a very big part of attracting the success into your life that seems to have been eluding you. Its a key ingredient that entrepreneurs have to master on their path to success.

Given their varying backgrounds, entrepreneurs were pushed into action by the fear of not achieving their goals and the consequences of failure.

Women Entrepreneurs Women Networking Organizations Bring Businesswomen Together In Many Different Ways.

Are women networking organizations the fastest growing trend in American business? This might be so. Including online networking groups, networking organizations focused on women are cropping up all over the country. It seems all women in business are spending their lunch time or after work hours at networking parties, connecting over wine or coffee, or sitting in front of the computer, typing messages to other business women. So, as a women entrepreneur or executive, you may be wondering: do I have to network?

You already are. Unless you are sitting in a cave, you are networking, whether that means meeting with clients, greeting business people you know when you are out and about, or calling a woman you know for advice on a business problem. But do you need to join a formal networking association? That depends on you and your needs. If you are very uncomfortable with chit chat or being in the middle of a group of people, and you find that you don’t need to formally network to advance your business, then you might not need an association. But if your business depends upon the continuous acquisition of new leads or learning new and better technology and business methods, then a networking association can be a valuable strategy for you.

Different female networking associations serve different needs. Here are a few:

Education: Some networking organizations feature speakers, workshops, and seminars on topics of interest to business women. There may or may not be a networking component at these events.

Contacts: These types of associations facilitate the exchange of information between women, putting you in touch with someone who you can help or who can help you. These can be very formal or quite informal. The speed-dating phenomenon has even touched here, with speed-networking events.

Escape: Some female networking organizations are simply places to get away from the business place, especially if that place is dominated by men. These events are usually strictly social and are a good opportunity to bond with other female entrepreneurs and executives.

Message Boards: With the proliferation of online networking sites that are developed specifically for women, the message board feature has become a popular place for women to vent, to advise, and to find someone with similar interests.

Project or Service: Service organizations founded by men for community projects or charitable projects have traditionally been potent networking groups as well. Many women have joined female service organizations to assist with humanitarian projects and have discovered the powerful networking function here as well.

Support: Women networking organizations have found a special niche with this function. To face the legendary barriers in the business world, women have developed support groups that also serve as an important networking location.

Whatever type of female networking association you decide to try, you should have some clear goals in mind. Knowing what you want to accomplish with your networking attempts will help you choose the women networking organization that will work best for you.

Stop, Collaborate and Engage Small Business Communication Tools for Entrepreneurs to Navigate the Social Media Seas

Oldies but goodies…

The social media landscape has significantly changed the face of small business communication, but it does not mean previous technologies have been rendered useless. “Old” technologies, such as e-mail newsletters, instant messaging and message boards are still active and can still increase productivity (and sales!). Many entrepreneurs already have a strong understanding of these technologies and have probably used them in the past. Consider dusting off that old e-mail newsletter you belong to – you know, the one you haven’t read in 2 years – or do a quick search of what message boards are out there. You may be reminded of and surprised at how useful these seemingly out-of-date services can be.

Some you’ve probably heard of, but may not know the full power of…

LinkedIn

LinkedIn has become the platform for business-focused social networking. By setting up a LinkedIn profile, users are able to post their work history and professional profiles for others to see. This tool presents opportunities for generating new business, reconnecting with old colleagues, and finding a job.

While many business users may have a LinkedIn profile, they may overlook the other small business communication tools LinkedIn provides. For example, LinkedIn Groups are a simple way to create an online forum where customers, prospects and industry insiders can exchange ideas. Similar to an e-mail newsletter, the Group allows invited LinkedIn users to interact with one another and for a company to communicate key messages. With some simple work on the front-end to get the group moving, an entrepreneur can then take a back-seat to let the patients run the asylum – while still maintaining his or her position as the group leader.

Wiki

A wiki (rhymes with tricky) is a website that allows users to edit the content that is posted on the page; the trick to wikis is ensuring the edits are accurate. Wikipedia, for example, is an editable online encyclopedia in which users can edit the content. The reason the information remains accurate is Wikipedia has designated individuals to monitor updates.

From a business perspective, a wiki is a great small business communication tool for companies with geographically distributed offices or teams. Users can post a document or other materials on an internal wiki and allow a group to review and edit the material in one place. Beyond the team collaboration, the wiki also helps with “version control,” a problem that occurs when some users do not have the most up-to-date version of a document. Microsoft’s SharePoint offers companies the ability to make internal wikis, as well as discussion boards.

Some small business communication tools you may not have heard of…

Yammer

Yammer is an enterprise microblogging service – think of it as Twitter for internal business communication. The service allows businesses to create their own internal communication channel and limit use to those who have a valid company e-mail address.

Serious Entrepreneurs Use Social Media Without Being Annoying

Every serious entrepreneur is aware of the power of Internet marketing. However, a majority of them still consider online marketing to be related to the company website, email and online ads. While these online mediums make a significant part of the internet market, there has been a revolution in the last five years in the online world that has given birth to another powerful medium social media or social networking.

Social media or social networking can be defined as group of activities that combine technology with social interaction. Some of the common tools that are being used for social networking are LinkedIn, Facebook, Twitter, Orkut, MySpace, YouTube, and Digg. However, not many entrepreneurs have been able to use social media effectively and a large number of them have been successful in annoying their potential customers. They fail to realize that social networking sites are a place for social interaction and not a place to peddle your products by spamming the entire community.

Serious entrepreneurs take time to learn the etiquettes and rules of each social media and focus on building lasting relationships. They make sure that they do not end up making any wrong move that may get them blacklisted or ejected from the community. They establish relationships that may become their loyal customer base but their main motive is to not only make money but also make great friends.

Serious entrepreneurs understand the significance of social media thoroughly and understand how it can help them grow. Lets see how:

Social media creates a level playing field between an entrepreneur and a Fortune 500 company.
Social networking sites provide access to professionals and potential partners who you cannot reach out to in the real life.
Social media sites give every serious entrepreneur an opportunity to show that he or she cares about the community.
It broadens your target market by breaking geographical barriers and enables you to have customers, partners, and suppliers all over the world.
Social networking can be a great marketing tool for entrepreneurs who are not good at communicating in real life.
Social media is one of the most effective as well as economical tool for conducting marketing research on your target customers.

So, if you are a serious entrepreneur who has been waiting on the side-lines watching other businesses grow with the help of social media, it is time that you, too, join these communities and test the waters. However, it is advisable that you do your research and take time to learn each of the social networking tools to minimize any error that may annoy others.

For more information or to learn how to work with Maryjean, go to

Are You Being A Resourceful Manager and Entrepreneur

Information is much easier to gain access to nowadays because of the continual advances in technology that are going on day after day. The expansion and swiftness of the Internet is a central example of how technology has revolutionized over time. The Internet is proving to be the most suitable and resourceful place to find information and expand your business.

So why do so many people still fall short to achieve results?

Anthony Robbins is one individual who provides a ton of valuable knowledge (hence the reason he is very successful). He says that the reason why so many people fail is because of the excuses they create. He calls them limited resources. These limited resources (excuses) owned by the majority of people consist of:
Not enough money
Not enough time
Lack of personnel
Not the right technology
Not knowing how to plan or inadequate planning
Lack of quality leadership

The mass majority of business owners blame their failures on a lack of resources. But let’s look at some of the most successful entrepreneurs and leaders:
Bill Gates: Bought MS-DOS for $50k and sold it to IBM for over $50m
Richard Branson: Billionaire entrepreneur. Started a student magazine and selling music he liked in his garage – creator of Virgin)
Steve Jobs: Co-founder of Apple
Oprah Winfrey: Unfavourable circumstances during early childhood – Now a role model and inspiration to countless people especially African Americans simultaneously hosting her own talk show)
Lance Armstrong: Won the Tour de France 7 years in a row after beating testicular cancer
Mark Zuckerberg: Co-founder of Facebook. Originally designed as a network so only college students could interact, share photos and videos. Now it is a worldwide phenomenon

They used their characteristics, positive attitudes, past experiences, took action and have now created much more resources. There is an abundance in available resources waiting for us all to make use of. Successful entrepreneurs and leaders do not believe in limited resources.

It is no one else’s fault if you are letting your emotions, your mindset, and your stance prevent you from taking action. It’s your responsibility to be successful. Your life has an incredible calling. It’s time for you to wake up and capture the opportunity. Rather than worrying or complaining about information overload, how about think about how lucky you are to have all this information and knowledge right in front of you? The majority of people in the planet have no chance of achieving what you can because they have no Internet access!

Being an entrepreneur is the VEHICLE for which you create financial freedom and to “drive” anywhere you please to do anything you want. You either face the challenges or run away back to the drone known as the rat race.

You are the leader you’ve been looking for.

Roger Hamilton Social Entrepreneur And Founder Of Xl Group

Roger Hamilton is a social entrepreneur who has started various entrepreneurial ventures across the globe and achieved great success in these ventures. Born in Hong Kong, Roger Hamilton received his education at the Trinity College, Cambridge University. Once his studies were completed, Roger started on various entrepreneurial businesses. He found success only after experiencing many failures, and today he owns and runs businesses in publishing, property, financing, franchising, event management, resort management, training, coaching, membership and education.

Roger Hamilton also created Wealth Dynamics Profiling system and he is the founded of Phi Dynamics. With a mission of creating world wide wealth where every member of the group can grow, Roger Hamilton also co-founded XL Nation and XL Group. Through these entrepreneurial activities Roger has been an active part of creating a social connection between entrepreneurs through social enterprises. The companies owned by Roger Hamilton are all a part of XL SEA Programme. By connecting wealth creation and contribution to society, Roger and his teams are working for social good to the best of their abilities.

Through the years, Roger Hamiltons Wealth Dynamic Profile Test and Wealth Spectrum Test have supported tens of thousands of entrepreneurs in over fifty countries around the world and helped them in finding their flow. Roger himself has been speaking and spreading the message of social enterprise and effective wealth creation in more than 15 countries for the past seven years. Roger Hamilton co-founded the XL Group with Dave Rogers in 2002, and it was the first international network dedicated to social entrepreneurship. Presently, XL Group hosts over 2000 events each year where social entrepreneurs can get together and share resources, knowledge and connections. XL Group has also been recognized by Clinton Global Initiative for its philanthropic contributions, and XL is also a part of the United Nations Social Compact. Find out more about Roger Hamilton and his various social entrepreneurship ventures by browsing through www.rogerjameshamilton.com.